Chloe Ferguson

Scottish indie hacker focused on building and growing startups. Got something you want to share with us? Reach out at hello@wearefounders.uk.

Edinburgh, Scotland

50 Articles

Fintech

Capital One Acquires Brex to Help More Founders Scale

The Fintech Giant Joins Forces With the Leader in Spend Management to Support the Next Generation of Startups

By Chloe Ferguson Jan 23, 2026 2 min read

Bootstrapping

The Real Cost of Launching a SaaS MVP in 2026

A breakdown of first-year expenses from 50 bootstrapped founders

By Chloe Ferguson Jan 13, 2026 3 min read

Entrepreneurship

The 2026 Founder Urgency Index: Why Millennials and Gen Z Are Rushing to Launch

Corporate stability is dead. In 2026, financial control is the new job security

By Chloe Ferguson Jan 6, 2026 5 min read

Finance

Building a Lean High-Revenue Startup in 2026

Stop focusing on ownership and start building growth driven by AI and independent funding

By Chloe Ferguson Jan 1, 2026 4 min read

Stripe

Stripe Doubles Down on AI Era Revenue Models with Metronome Acquisition

Stripe acquires billing platform Metronome to power AI era revenue

By Chloe Ferguson Dec 4, 2025 2 min read

Finance

Why Your Company Valuation Really Does Not Matter Yet

Your high valuation today might kill your next funding round

By Chloe Ferguson Dec 2, 2025 4 min read

Tools

Linear vs. Jira (2025): Is Linear Finally Ready for Non-Technical Teams?

Linear’s new forms finally make it the ultimate Jira killer

By Chloe Ferguson Nov 21, 2025 4 min read

Entrepreneurship

The 2025 Unicorn Index: London vs. San Francisco

San Francisco has the capital. The UK has the efficiency

By Chloe Ferguson Nov 20, 2025 3 min read

Bootstrapping

The Basecamp Blueprint: How to Bootstrap a Billion-Dollar Business

Build a profitable tech empire without investors by solving your own problems

This article is for Paid-members only

By Chloe Ferguson Nov 20, 2025 5 min read

Bootstrapping

Bootstrapped to $10M: The Capital-Efficient Playbook

Bootstrapping to $10M is slower, harder, but you own it

By Chloe Ferguson Nov 20, 2025 12 min read

Finance

The Unit Economics of Viral Growth: Why $0 CAC Changes Everything

When your CAC approaches zero, the entire business model transforms

By Chloe Ferguson Nov 19, 2025 10 min read

How Windsurf Hit 1 Million Users in 4 Months: The Complete Playbook

Windsurf's co-founder reveals how they built a magical AI code editor

This article is for Paid-members only

By Chloe Ferguson Nov 15, 2025 10 min read