Chloe Ferguson

Scottish indie hacker focused on building and growing startups, with a passion for bootstrapping, product-led growth, and community-driven businesses

Edinburgh, Scotland

23 Articles

Entrepreneurship

How to Code Things That Don't Scale (Without Feeling Guilty About It)

Unscalable code isn’t lazy, it’s a fast track to learning

By Chloe Ferguson Jun 22, 2025 5 min read

Open Source

The Grammar Checker That Actually Gets Developers: Meet Harper

The grammar checker that actually gets developers: Meet Harper

By Chloe Ferguson Jun 21, 2025 2 min read

Failures

From TikTok's First Engineer to Startup Shutdown: What Owen Chen's ILLA Cloud Teaches Us About Open-Source SaaS

TikTok's first engineer raised $3M, burned through it all

By Chloe Ferguson Jun 16, 2025 5 min read

Marketing

The Exit-Intent Hijack: How to Steal Your Competitor’s Unhappy Customers

Turn your competitor's user frustration into your next high-converting landing page

By Chloe Ferguson Jun 9, 2025 3 min read

The Unofficial Guide to Winning Bolt’s $1M Hackathon

Want to win Bolt’s $1M Hackathon? Start here

This article is for Members only

By Chris Kernaghan May 27, 2025 7 min read

Healthcare

3 Common Challenges You'll Face When Building A Business In The Healthcare Sector

Building a healthcare startup means balancing pressure, care, and expectations.

By Chloe Ferguson May 26, 2025 2 min read

Vibe Coding Revolution: 5 AI-Built Apps Generating Serious Revenue in 2025

Non-technical founders are building six-figure businesses using AI to write their code

This article is for Paid-members only

By Chloe Ferguson May 16, 2025 5 min read

SaaS

Photopea: The Free Photoshop Alternative Earning $3M a Year

One dev, zero funding, a hobby project turned $3M business

By Chloe Ferguson May 13, 2025 3 min read

Marketing

How Encharge Bootstrapped to $33k MRR, Scored $990k on AppSumo, and Exited for 6 Figures

Bootstrapped, profitable, and exited. Encharge did it their way

This article is for Paid-members only

By Chloe Ferguson May 12, 2025 6 min read

Sourcegraph: From "Code Search Sucks" to Enterprise Darling

Developers solved code search pain, earned trust, scaled Sourcegraph to enterprise

This article is for Paid-members only

By Chloe Ferguson Apr 29, 2025 5 min read

Lovable Is Changing: What Founders Should Know

Lovable shifts from scrappy MVP tool to serious product platform

By Chloe Ferguson Apr 18, 2025 1 min read

SaaS

You're Probably Pricing Your SaaS Wrong — Here's What You Should Be Doing

Chloe has a few choice words on how to be position your SaaS pricing

By Chloe Ferguson Apr 17, 2025 2 min read