Chloe Ferguson

Scottish indie hacker focused on building and growing startups. Got something you want to share with us? Reach out at hello@wearefounders.uk.

Edinburgh, Scotland

69 Articles

Failures

Data Analytics Tool WhyHive Announces Upcoming Shutdown

WhyHive analytics app shutting down April 28, 2025 due to sustainability

By Chloe Ferguson Mar 28, 2025 2 min read

Case Study: Scaled from $0 to $1.1M/month using Facebook ads

This article is for Paid-members only

By Chloe Ferguson Mar 24, 2025 3 min read

Most SaaS founders fail on Reddit. Here’s how to win

This article is for Members only

By Chloe Ferguson Mar 18, 2025 11 min read

AI-generated apps in seconds? Lovable is making it happen, but can they sustain the hype? Let's break it down

By Chloe Ferguson Mar 17, 2025 3 min read

Optic wasn’t about scaling. It was about speedrunning SaaS exits.

This article is for Members only

By Chloe Ferguson Mar 13, 2025 2 min read

Lattice turned HR software into a sleek, engaging, user-friendly experience

By Chloe Ferguson Feb 27, 2025 4 min read

From $100M to $1B ARR in under two years. How Cursor's freemium model and product-led growth created the fastest value creation in B2B history

By Chloe Ferguson Feb 20, 2025 6 min read

News

Users Are Swiping Less—But That’s Not the Whole Story

By Chloe Ferguson Feb 15, 2025 2 min read

YC’s the gold standard, but plenty of great alternatives exist

By Chloe Ferguson Feb 13, 2025 5 min read