Chloe Ferguson

Scottish indie hacker focused on building and growing startups. Got something you want to share with us? Reach out at hello@wearefounders.uk.

Edinburgh, Scotland

50 Articles

Kiro: The New AI Coding Tool That's Got Everyone Talking

Kiro got closer than anything else I've tried

By Chloe Ferguson Jul 17, 2025 3 min read

Design Services

Canva Case Study: From $0 to $40B in 10 Years

How Three Aussies Democratized Design and Built a SaaS Empire

This article is for Paid-members only

By Chloe Ferguson Jul 11, 2025 11 min read

Marketing

How to Fix Marketing that Doesn't Work

Most marketing fails from misalignment, not effort or budget issues.

By Chloe Ferguson Jul 1, 2025 5 min read

Entrepreneurship

How to Code Things That Don't Scale (Without Feeling Guilty About It)

Unscalable code isn’t lazy, it’s a fast track to learning

By Chloe Ferguson Jun 22, 2025 5 min read

Open Source

The Grammar Checker That Actually Gets Developers: Meet Harper

Fix code comments and docs fast with Harper, now backed by Automattic

By Chloe Ferguson Jun 21, 2025 2 min read

Failures

From TikTok's First Engineer to Startup Shutdown: What Owen Chen's ILLA Cloud Teaches Us About Open-Source SaaS

TikTok's first engineer raised $3M, burned through it all

By Chloe Ferguson Jun 16, 2025 5 min read

Marketing

The Exit-Intent Hijack: How to Steal Your Competitor’s Unhappy Customers

Turn your competitor's user frustration into your next high-converting landing page

By Chloe Ferguson Jun 9, 2025 3 min read

The Unofficial Guide to Winning Bolt’s $1M Hackathon

Want to win Bolt’s $1M Hackathon? Start here

This article is for Members only

By Chris Kernaghan May 27, 2025 7 min read

Healthcare

3 Common Challenges You'll Face When Building A Business In The Healthcare Sector

Building a healthcare startup means balancing pressure, care, and expectations.

By Chloe Ferguson May 26, 2025 2 min read

Vibe Coding Revolution: 5 AI-Built Apps Generating Serious Revenue in 2025

Non-technical founders are building six-figure businesses using AI to write their code

This article is for Paid-members only

By Chloe Ferguson May 16, 2025 5 min read

SaaS

Photopea: The Free Photoshop Alternative Earning $3M a Year

One dev, zero funding, a hobby project turned $3M business

By Chloe Ferguson May 13, 2025 3 min read

Marketing

How Encharge Bootstrapped to $33k MRR, Scored $990k on AppSumo, and Exited for 6 Figures

Bootstrapped, profitable, and exited. Encharge did it their way

This article is for Paid-members only

By Chloe Ferguson May 12, 2025 6 min read