Chloe Ferguson

Scottish indie hacker focused on building and growing startups. Got something you want to share with us? Reach out at hello@wearefounders.uk.

Edinburgh, Scotland

69 Articles

Case Study

How SoundMap Beat Spotify at Their Own Game: The "Music Game" Strategy That Changed Everything

From consulting burnout to building the "Pokemon Go for music": here's how one founder cracked the consumer app code

By Chloe Ferguson Aug 14, 2025 4 min read

Build and Grow

500 Indie App Ideas You Can Actually Build

Realistic, research-backed, and designed for solo founders

This article is for Members only

By Chloe Ferguson Jul 29, 2025 1 min read

Anthropic Adds Weekly Limits to Claude AI

Why Anthropic's new cap system sparked a backlash and what founders can learn from it

By Chloe Ferguson Jul 28, 2025 2 min read

AI and Dev Tools

Sourcery AI: Python Refactoring Without the Yak Shaving Sourcery doesn’t try to

Sourcery is a quiet productivity boost for Python devs

By Chloe Ferguson Jul 27, 2025 2 min read

AI and Dev Tools

CodexCLI: Chat With Your Code in the Terminal

CodexCLI turns your terminal into an AI chat interface that can write, edit, and run code

By Chloe Ferguson Jul 27, 2025 2 min read

AI and Dev Tools

GitHub Copilot: Autocomplete for Devs on Steroids

Copilot is a typing boost. It doesn’t lead, but it follows fast

By Chloe Ferguson Jul 27, 2025 3 min read

AI and Dev Tools

Devin in the Wild: How One AI Engineer Helped Refactor 6 Million Lines of Code

Devin helped Nubank refactor millions of lines in weeks

By Chloe Ferguson Jul 27, 2025 3 min read

Kiro: The New AI Coding Tool That's Got Everyone Talking

Kiro got closer than anything else I've tried

By Chloe Ferguson Jul 17, 2025 3 min read

Design Services

Canva Case Study: From $0 to $40B in 10 Years

How Three Aussies Democratized Design and Built a SaaS Empire

This article is for Paid-members only

By Chloe Ferguson Jul 11, 2025 11 min read

Marketing

How to Fix Marketing that Doesn't Work

Most marketing fails from misalignment, not effort or budget issues.

By Chloe Ferguson Jul 1, 2025 5 min read

Blog Post

How to Code Things That Don't Scale (Without Feeling Guilty About It)

Unscalable code isn’t lazy, it’s a fast track to learning

By Chloe Ferguson Jun 22, 2025 5 min read

Blog Post

The Grammar Checker That Actually Gets Developers: Meet Harper

Fix code comments and docs fast with Harper, now backed by Automattic

By Chloe Ferguson Jun 21, 2025 2 min read