You have a killer idea and your first instinct is likely to look for money. You picture pitch decks, board meetings, and guys in fleece vests handing you a "seed round" check. The media tells you that without Venture Capital, you are just a small business.
Basecamp (formerly 37signals) proves that narrative is completely wrong.
They ignored the Silicon Valley playbook, kept 100% of their control, and built a company valued in the billions. They didn't do it by burning cash or sleeping under their desks. They did it by being profitable from Day One.
This is a deep dive into how two guys built a software empire by breaking every rule in the startup handbook.
