Glossary

Glossary

Affinity Bias

Affinity bias is the subconscious tendency to gravitate toward people who share similar backgrounds, interests, or physical traits.

By Chris Kernaghan Jan 7, 2026 1 min read

Glossary

Rule of 40

The golden formula investors use to balance growth and profitability. Your growth rate plus your profit margin should equal 40%

By Chris Kernaghan Dec 10, 2025 1 min read

Glossary

Beta Testing

Letting real users break your product before the public launch

By Chris Kernaghan Dec 5, 2025 1 min read

Glossary

EBITDA

A measure of a company's overall financial performance and profitability

By Chris Kernaghan Nov 24, 2025 1 min read

Glossary

EIS (Enterprise Investment Scheme)

UK tax relief offering investors 30% back on their investment

By Chris Kernaghan Nov 24, 2025 1 min read

Glossary

EMI Scheme

The most tax-efficient way to give stock to UK employees

By Chris Kernaghan Nov 24, 2025 1 min read

Glossary

Equity Crowdfunding

Raising capital from the general public via online platforms

By Chris Kernaghan Nov 24, 2025 1 min read

Glossary

Exit Strategy

The pre-defined plan for how investors and founders will cash out

By Chris Kernaghan Nov 24, 2025 1 min read

Glossary

Flat Round

A funding round where the valuation remains unchanged from before

By Chris Kernaghan Nov 24, 2025 1 min read

Glossary

Freemium Model

A free product version used to convert users to paid

By Chris Kernaghan Nov 24, 2025 1 min read

Glossary

Growth Margin

Revenue minus Cost of Goods Sold; measures product efficiency

By Chris Kernaghan Nov 24, 2025 1 min read

Glossary

Growth Hacking

Data-driven, rapid experimentation to achieve massive, scalable user growth

By Chris Kernaghan Nov 24, 2025 1 min read