Marketing can transform your prospects in business, but it’s not a golden bullet. To succeed, you have to choose the right channels and methods, cater to your target audience and persuade customers to buy from your brand rather than others.
If you’re looking to gain a competitive advantage and ensure your business stands out for the right reasons, here are some top marketing tactics.
Run promotions
Running promotions is one of the best ways to draw attention to your brand, attract new customers, encourage repeat customers to buy again and up-sell specific products. From flash sales and discount codes to multi-buy offers and savings, there are lots of ways to promote items or services.
The key to using promotions to get ahead of your competitors is to choose options that will attract your target buyer, spread the word effectively and monitor what rival firms offer. Statista data suggests that around 70% of people buy products they wouldn’t usually purchase due to promotions.
Understand the power of branding
Branding is often used interchangeably with marketing and sales, but it’s not the same. Creating a brand is all about giving people information about your business, what it stands for, how it came to be and what it can do for them.
Showing off the human side of your company can be incredibly powerful. Studies show that over 80% of customers would rather buy from brands that share their values. Companies like Excite OOH, for example, offer specialised services as an outdoor advertising agency. Using a niche advertising company like this one might be more beneficial if your brand is also related to the outdoor market.
There are many ways to brand your company effectively, including working with professional agencies and utilising cutting-edge techniques. Video production is a brilliant example. By using corporate videos, interactive talking heads and interview videos, you enable prospective clients to get to know you.
Companies like Fable Studios can help you share your brand ethos and values, create positive first impressions and give people crucial information about what you sell and how you can make their lives better. Social media is another fantastic platform for businesses to build relationships and engage with existing and new customers.
Look at opportunities from media agencies to help grow your business and boost awareness of your brand.
Add value
Low prices can lure buyers in, but often, adding value is an even better way to attract attention and encourage client loyalty.
Consider the example of offering free delivery or product personalization. If you’re selling a product with these perks for a similar price to a different retailer, customers will be more likely to choose your business.
Share reviews
More than 90% of us read reviews online before making purchasing decisions. If you have a brilliant rating, customers will be more likely to buy products or services from you than other businesses with lower scores, but it’s important to be authentic and transparent.
Sharing only glowing reviews can rouse suspicion. If you have 100 reviews and 90 of them are 5-star with a few 4-star reviews, don’t hide the 4-star ratings. Instead, take feedback and suggestions on board and make improvements.
Every business owner faces tough competition. It’s not always easy to gain an advantage and persuade customers to choose your brand over others. Marketing plays a pivotal role in influencing decision-making.
If you’re looking to outshine your rivals, key tactics include running targeted promotions, prioritizing branding, adding value and sharing reviews.
Design packaging that pops
If you’re selling a product, packaging is a hugely important factor to consider in your marketing strategy. Snazzy and unique packaging will turn heads - attracting new customers to your product and making your product more memorable to previous customers.
Just look at famous brands like : their packaging is a huge part of what makes them stand out. On top of integrating branding elements like colors and logos, think about how you can creatively use cut-outs or eye-catching shapes.
There are packaging companies out there that can help you design custom burger boxes, drink bottles and other types of specialist packaging.
What if you’re selling a product online to be delivered to customers? While discretion may be important with certain packaging, you can still find ways to make the inside of the packaging attractive in some cases to encourage ‘unboxing’ videos.
This can be a particularly effective marketing strategy for luxury products.
