Back in 2013, trying to figure out your SaaS numbers felt like flying blind.
MRR, churn, LTV... founders knew these metrics mattered, but getting a clear, reliable picture was a massive headache. Josh Pigford was right there in the trenches feeling this pain.
So, like many founders, he decided to build the solution himself.
Baremetrics was born out of that frustration – a simple way to plug in your Stripe account (their main focus early on) and finally see all those crucial subscription numbers laid out clearly.
No more spreadsheet nightmares. It gave founders instant visibility into things like MRR, ARR, churn, ARPU, and LTV.
But Baremetrics became more than just a dashboard; under Josh's lead, it was about to make some serious waves, especially when it came to being refreshingly open about the startup rollercoaster.
