Startup Glossary: Essential Founder Terms & Metrics
A non-binding summary of the main financial and legal deal terms
A privately held startup valued at $1 billion or more
A ceiling on valuation for converting early investor's notes
A period where equity is earned only after a specific milestone
The timeline and process for earning full ownership of equity
The investigation investors perform before money changes hands
The percentage of subscribers who cancel or fail to renew
A spreadsheet detailing exactly who owns your company's shares
The speed at which your startup spends its cash reserves
Interim funding to keep the company alive between major rounds
Building a startup using personal savings and revenue, not investor cash
Selling directly to individual customers; high volume, lower price point
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