Glossary

Glossary

Vesting Cliff

A period where equity is earned only after a specific milestone

By Chris Kernaghan Nov 24, 2025 1 min read

Glossary

Vesting Schedule

The timeline and process for earning full ownership of equity

By Chris Kernaghan Nov 24, 2025 1 min read

Glossary

Due Diligence

The investigation investors perform before money changes hands

By Chris Kernaghan Nov 24, 2025 1 min read

Glossary

Churn Rate

The percentage of subscribers who cancel or fail to renew

By Chris Kernaghan Nov 23, 2025 1 min read

Glossary

Cap Table

A spreadsheet detailing exactly who owns your company's shares

By Chris Kernaghan Nov 23, 2025 1 min read

Glossary

Burn Rate

The speed at which your startup spends its cash reserves

By Chris Kernaghan Nov 23, 2025 1 min read

Glossary

Bridge Round

Interim funding to keep the company alive between major rounds

By Chris Kernaghan Nov 23, 2025 1 min read

Glossary

Bootstrapping

Building a startup using personal savings and revenue, not investor cash

By Chris Kernaghan Nov 23, 2025 1 min read

Glossary

B2C

Selling directly to individual customers; high volume, lower price point

By Chris Kernaghan Nov 23, 2025 1 min read

Glossary

B2B

Selling products or services directly to other companies, not consumers

By Chris Kernaghan Nov 23, 2025 1 min read

Glossary

ASA (Advanced Subscription Agreement)

UK startup funding agreement ensuring SEIS/EIS tax relief for investors

By Chris Kernaghan Nov 23, 2025 1 min read

Glossary

Annual Recurring Revenue (ARR)

The total yearly value of your subscription contracts; the SaaS "North Star."

By Chris Kernaghan Nov 23, 2025 1 min read