Perplexity AI: The "Answer Engine" Challenging the Search Giants

Cited answers, AI hype, and freemium fueled Perplexity's rapid growth

By Chris Kernaghan 5 min read
Perplexity AI: The "Answer Engine" Challenging the Search Giants

You know the drill. You need info, you hit Google, and BAM! – you're wading through a sea of ads, SEO-optimized listicles that barely answer your question, and maybe, just maybe, a useful link buried on page two.

It's... exhausting.

Then came the AI chatbot explosion.

Super cool for writing poems or emails, but ask it for real-time facts? You might get confident-sounding nonsense (aka "hallucinations") with zero clue where it came from.

Enter Perplexity AI, founded in 2022 by Aravind Srinivas and a crew of AI wizards (ex-Meta, OpenAI, Google folks).

Their big idea: What if you could combine the power of large language models (LLMs) with real-time web search, and actually show your work?

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Chris Kernaghan

Chris is a UX Designer with over 10 years of exp. He's worked with businesses small, large, and everything in between. He's passionate about putting people first through user-centered design.