The Wake-Up Call: Why Your Sales Strategy Is Bleeding Revenue
Jen Abel had a problem. Her company, JJellyfish (now rebranded as State Affairs), was stuck. They had a great product. Happy customers. A capable team. But they were leaving millions on the table.
The issue? They were selling like a startup when they needed to sell like an enterprise company.
Today, JJellyfish has scaled from $1M to over $10M in ARR. But the path there required Jen to completely rewire how she thought about sales, pricing, and customer acquisition.
This is the playbook that got her there - and the mistakes that almost stopped her.
