How Encharge Bootstrapped to $33k MRR, Scored $990k on AppSumo, and Exited for 6 Figures

Bootstrapped, profitable, and exited. Encharge did it their way

By Chloe Ferguson 6 min read
How Encharge Bootstrapped to $33k MRR, Scored $990k on AppSumo, and Exited for 6 Figures

Ever wondered what it really takes to bootstrap a SaaS from zero to a solid exit? Forget the VC-fueled hype – this is the unfiltered story of Encharge, a marketing automation platform built by two founders, Kalo Yankulov and Slav Ivanov.

Straight from their detailed Reddit AMA, discover how they navigated the indie hacker trenches, hit $33k MRR, pulled off a near $1M AppSumo launch that became legendary, and ultimately secured a 6-figure exit.

Grab a coffee, dive in, and learn from their journey.