From "Nonsense" to $1M ARR in 14 Days: The OpusClip Story of Finding Gold in the Wreckage

From "nonsense" to $1M ARR: OpusClip's stunning 14-day pivot

By Mia Jones 8 min read
From "Nonsense" to $1M ARR in 14 Days: The OpusClip Story of Finding Gold in the Wreckage

Ever felt like you’ve poured your heart, soul, and a hefty chunk of cash into a product, only to hear the deafening sound of… crickets? Young Zhao and his team know that feeling. Intimately.

Back in January 2022, they launched Opus Studio. It was supposed to be the next big thing in AI livestreaming – think AI-generated memes, snazzy interactive overlays, tools to get your audience buzzing in real-time. It had all the buzzwords, the shiny tech, the "wow" factor.

There was just one tiny problem. Nobody really wanted it.