Yin Wu: The Visionary Founder Behind Pulley

Serial entrepreneurial Yin Wu: From brilliant spark to pioneering equity platform through resilience and adaptability

Yin Wu's path stands as a shining example of perseverance, inventiveness, and the indomitable strength of willpower.

Driven by a brilliant idea and an unrelenting drive for innovation, she's determined as she ever has been with her fourth startup, Pulley.

Yup, that's right, fourth. She's no stranger to the entrepreneurial roller coaster. With three previous founders' journeys under her belt, Oven Labs, Double Labs and DIRT, she's built up invaluable experience and hard-won lessons to lean on.

Her story is one of change and growth, shaped by her early experiences studying computer science and engineering, a foundation that would help her work along side tech juggernauts like Microsoft.

Not content, and not one to rest on her laurels, her post Microsoft career would eventually lead to Pulley. But first, DIRT.


In 2017, Yin founded the DIRT Protocol, a blockchain company with an ambitious mission - incentivising truth and organising the world's information to make it freely accessible.

Unlike most blockchain startups with grandiose names, Yin - who was 29 at the time - took an opposite approach, opting for the unassuming yet purposeful moniker "DIRT."

She said in an interview with Business Insider, "Dirt comes from the ground, it's foundational. You need dirt to grow." Underscoring the company's aim to build a decentralised foundation for curating reliable information.

Backed by top investment firms like General Catalyst, Greylock, Pantera, and Coinbase co-founder Fred Ehrsam among others, DIRT Protocol had raised $3 million (as of 2018) to develop its decentralised information curation protocol.

At its core is incentivising truth by leveraging blockchain technology to create machine-readable data sets stored on the Ethereum blockchain, belonging to the public domain rather than any single corporation.

What does that mean? Picture DIRT as a vast online database open to everyone for adding information. But before new data is accepted, any user can challenge its accuracy.

Participants earn digital tokens for spotting and rectifying data errors, creating an incentive for continual data accuracy checks. As more users engage, DIRT's data reliability improves, with inaccuracies corrected through token-driven participation.

It's a decentralised fact-checking system on blockchain, where users collectively ensure data integrity, free from centralised control.

While DIRT has vast ambitions, Yin acknowledges potential hurdles like accounts with large followings attempting to game the system. However, she's quick to note this plagues current platforms too.

For now, the startup is focused on information with commercial value. Yin draws parallels to Wikipedia's crowd-sourced success, stating again from her interview with Business Insider, "We're creating Wikipedia, but with data sets that belong in the public domain and don't belong to a single party."


The journey to where Pulley stands today was anything but smooth sailing.

Like all startup founders, Yin faced setbacks and difficulties along the way. Getting that first funding was hard, and building a skilled team was another challenge.

Every step had its own obstacles to overcome. But Yin's strong determination and firm belief in her mission helped her push through even the toughest moments.

One big thing Yin learned along the way was how crucial it is to be able to adapt. The startup world is always moving, even when you're asleep, so being able to quickly change direction and update your product is essential for making it.

Pivot or die, basically.

For Yin, this meant staying flexible and responsive to what her customers needed, constantly improving Pulley's product to better meet their changing needs, as well as staying ahead of the competition.

Today, Pulley stands as a testament to Yin's vision and perseverance.

With its user-friendly interface and powerful features, Pulley has become the go-to solution for startups looking to streamline their equity management processes.

From issuing stock options to tracking ownership stakes, Pulley empowers founders to focus on what they do best—building great companies.

What lies ahead for Yin after Pulley? Only time will tell, but one thing's for certain—she's likely already brewing up her next ground-breaking concept.

Community and Perseverance

Another hugely important part of Yin's experience was the value of community.

As a founder, it can feel lonely at times, but Yin quickly realised how helpful it was to connect with others who shared her drive for entrepreneurship.

Yin recognised the immense value of networking as a founder, understanding that seeking guidance from fellow entrepreneurs and connecting with industry leaders was crucial for success.

By fostering collaboration and building relationships within the startup ecosystem, she not only gained valuable insights and advice but also unlocked new opportunities for growth and development.

Networking allowed Yin to tap into a wealth of knowledge, expertise, and resources, empowering her to navigate challenges more effectively and propel her ventures forward.

Establishing and nurturing meaningful connections can often be the difference between stagnation and success.

As Pulley continues to grow and evolve, she remains committed to pushing the boundaries of innovation and driving positive change in the startup ecosystem.

With her smarts and determination leading the way, the future is brighter than ever for Yin Wu and Pulley.

The above is a summarised version of Yin Wu's journey as a founder, not her own personal account

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