In the past, running a business was all about numbers, logistics, management,and so on, but now you’ve also got to make sure you’re visible - you’ve got to show your audience who you are, what you do, what you stand for, etc.
That’s why it’s actually crucial for business owners to think like creators because you’ve got to tell stories, build communities, and teach people things as well.
With that in mind, keep reading to find out more.
Building Trust Through Personality
People buy from people, not faceless brands, so you need to have a business with a bit of personality - one that shares its journey, challenges, and insights is always going to feel a lot more trustworthy than one that hides behind slogans and professional marketing.
The fact is that when founders think like creators, they’re allowing more chance of good connections, so you could write LinkedIn posts about lessons you’ve learned, share honest behind-the-scenes stories, or perhaps record some conversations or interviews about the realities of being an entrepreneur, for example.
These are all things that can help to make you a lot more visible.
Create, Don’t Just Promote
Traditional marketing tends to focus on selling, which does make sense, but creator-led marketing focuses on sharing, so instead of pushing a message, you create content that actually offers value through advice, inspiration, or even entertainment.
You can let people come to you because they’ve really liked what you’re putting out there - it’s their choice. You could do that with short-form videos, for example, or perhaps a newsletter, or even a podcast.
A lot of business owners use a professional podcast studio to record stories about their industry, interview other business owners, or just give some personal insights, and that can be one of the most engaging ways to prove you’re top of your field and people can trust you.
Consistency Over Perfection
Something important to bear in mind is that thinking like a creator doesn’t have to mean producing flawless content every time. In fact, the creators who do really well are usually the ones who are consistent, even if what they’re posting isn’t always perfect.
It’s far better to be consistent because that’s what gives people the idea that they know you better, and they’ll trust you more if you’re reliable and always around. Of course, consistency can be hard when you’re a business owner and you’ve got so much else to do, but the best way to make it happen is to start small.
You could just do one podcast a month, for example, or just post content on social media once a week, and so on. Over time, people are going to get to know you much better that way.
Every startup has a story that’s worth telling, and they just need to start telling it. So it’s time to start thinking like a creator to get that story out there in the right way for you and your audience - once you do, you should start to see a difference.
