Webflow Pricing 2026: Every Plan Explained

Webflow's pricing page is infamous for making people close the tab in confusion. Two billing systems, multiple plan types, add-ons with their own tiers, per-seat charges... it's a lot.

This guide breaks it all down. By the end, you'll know exactly which plans you need, what they'll actually cost, and where the hidden expenses lurk.

The short version: most founders will spend between $14 and $39 per month on a Site Plan, plus $0-19 per month on a Workspace Plan depending on whether they're working solo or with a team.

How Webflow Pricing Works

Before diving into the numbers, you need to understand Webflow's dual billing system. This is where most people get confused.

Site Plans cover your live website. You pay per site, and the plan determines your hosting limits, CMS capacity, and features like custom domains. Think of this as your hosting bill.

Workspace Plans cover your design environment. This is where you build sites, collaborate with teammates, and manage staging versions. Think of this as your tool subscription.

Here's the key insight: you can have multiple sites inside one Workspace. So if you're building three client sites, you'd pay for one Workspace Plan plus three separate Site Plans.

For a solo founder shipping a single marketing site, you might only need a paid Site Plan and can stick with the free Workspace. For agencies managing multiple clients, the Workspace Plan becomes essential for collaboration features.

Site Plans

Site Plans are required when you want to publish your website on a custom domain. The free Starter plan works for prototyping, but you'll need to upgrade before launch.

All prices shown are for annual billing. Monthly billing costs roughly 30% more.

Starter (Free)

The Starter plan is genuinely useful for learning Webflow and building prototypes. You get:

• Webflow.io subdomain (yoursite.webflow.io)
• 2 static pages
• 20 CMS collections with 50 items total
• 1GB bandwidth
• 50 form submissions (lifetime, not monthly)
• Access to Webflow AI features

The limitations that matter: you can't connect a custom domain, and the 2-page limit makes it impractical for anything beyond a simple landing page prototype.

Basic ($14/month)

The Basic plan is designed for simple static sites that don't need dynamic content. You get:

• Custom domain
• 150 static pages
• 10GB bandwidth
• Unlimited form submissions
• Surge protection (one month grace if you exceed limits)
• No CMS features

The lack of CMS is the big limitation here. If you want a blog, team member pages, or any content you'll update regularly, you'll need the CMS plan instead.

CMS ($23/month)

This is where most founders should start. The CMS plan unlocks Webflow's content management system, which is genuinely powerful:

• Everything in Basic
• 2,000 CMS items
• 20 CMS collections
• 50GB bandwidth
• Site search functionality
• 3 legacy Editor users (note: legacy Editor retiring August 2026)
• Content delivery APIs

The CMS is what makes Webflow shine for marketing sites. You can create structured content types (blog posts, team members, case studies, testimonials) and design exactly how they display. Updates are easy for non-technical teammates.

Business ($39/month)

The Business plan scales up everything for higher-traffic sites:

• Everything in CMS
• Up to 20,000 CMS items (with add-ons)
• 40 CMS collections
• Up to 2.5TB bandwidth (with add-ons)
• 10 legacy Editor users
• Form file uploads

The base Business plan includes 10,000 CMS items and 100GB bandwidth. You can purchase add-ons to scale further:

CMS item add-ons:

• +5,000 items: $25/month
• +10,000 items: $50/month

Bandwidth add-ons:

• +50GB: $20/month
• +100GB: $40/month
• Scales up to +2.4TB: $960/month

Enterprise (Custom)

Enterprise pricing requires a sales conversation. It's designed for large organisations needing:

• Custom hosting clusters for high traffic
• SLA guarantees
• Advanced security (SSO, SCIM, custom SSL)
• Private staging environments
• Dedicated customer success
• Invoice billing

Workspace Plans

Workspace Plans control your design environment and collaboration features. Everyone gets a free Starter Workspace when they sign up.

Webflow offers two Workspace tracks: one for in-house teams, and one for freelancers and agencies. The features are similar, but the pricing and client management tools differ.

For Teams

Starter (Free): Good enough for solo founders. You get 2 staging sites with 2 pages each. Once you upgrade a site to a paid Site Plan, it no longer counts against your staging limit.

Core ($19/month): Unlocks code export, custom code, 10 staging sites, and Shared Libraries. Worth it if you want to export your HTML/CSS or need more staging capacity.

Growth ($49/month): Adds unlimited staging sites, publishing permissions, and site-level roles. Essential for teams where you need to control who can publish what.

For Freelancers and Agencies

The key difference: freelancer and agency plans include client billing features, letting clients add their own credit card for Site Plan costs. You also get free guest access to client Workspaces.

Ecommerce Plans

If you're selling products, you'll need an Ecommerce plan instead of (or in addition to) a standard Site Plan.

The 2% transaction fee on Standard adds up quickly. If you're doing $3,000/month in sales, that's $60/month in fees alone. At that point, upgrading to Plus ($74/month with 0% fees) starts making financial sense.

All Ecommerce plans include Stripe and PayPal integration, Apple Pay, automatic tax calculation, and unlimited sales volume.

Add-ons

Webflow offers several optional add-ons that bolt onto your Site Plan:

Analyze ($9+/month)

Privacy-friendly analytics built into Webflow. Pricing scales with traffic:

• 2,000 sessions: $9/month
• 10,000 sessions: $14/month
• 25,000 sessions: $29/month
• Scales up to 500,000 sessions: $199/month

Whether this is worth it depends on your stance on Google Analytics alternatives. The tight integration with Webflow is nice, but tools like Plausible or Fathom offer similar privacy-friendly analytics at competitive prices.

Optimize ($299+/month)

A/B testing and personalisation for your Webflow site. This is firmly enterprise territory:

• 25,000 page views: $299/month
• Up to 5 concurrent tests
• A/B testing, personalisation, AI-powered optimisation

For most startups, this is overkill. Tools like Google Optimize (free) or dedicated CRO platforms offer more flexibility at lower price points until you're at serious scale.

Localization ($9-29/month per locale)

Multi-language support for your site:

Essential ($9/month per locale):

• Up to 3 locales
• Machine translation (10,000 words/month per locale)
• Localized SEO

Advanced ($29/month per locale):

• Up to 10 locales
• More translation credits (50,000 words/month)
• Asset localization (different images per locale)
• Automatic visitor routing

If you're targeting international audiences, this is significantly easier than building separate sites or hacking together a third-party solution.

Real-World Pricing Examples

Let's put this together with some realistic scenarios:

Solo Founder: Simple Marketing Site

You're launching a SaaS and need a marketing site with a blog.

• CMS Site Plan: $23/month
• Starter Workspace: Free
• Total: $23/month ($276/year)

This gets you a custom domain, blog functionality, and room to grow. No need for a paid Workspace if you're working alone.

Solo Founder: Static Landing Page

You need a simple landing page for a side project. No blog, no dynamic content.

• Basic Site Plan: $14/month
• Starter Workspace: Free
• Total: $14/month ($168/year)

Startup with Small Team

Three people need to collaborate on your marketing site.

• CMS Site Plan: $23/month
• Core Workspace: $19/month
• Additional seats: $39/month × 2 = $78/month
• Total: $120/month ($1,440/year)

Full seats cost $39/month each. If your teammates only need to edit content (not design), Limited seats at $15/month are a cheaper option.

Agency with Multiple Clients

You're managing 5 client sites with a small team.

• Agency Workspace: $35/month
• 5× CMS Site Plans: $23 × 5 = $115/month
• Total: $150/month ($1,800/year)

The Agency Workspace includes unlimited staging and client billing, so clients can pay for their own Site Plans directly.

High-Traffic Content Site

You're running a media site with significant traffic and content volume.

• Business Site Plan: $39/month
• +5,000 CMS items: $25/month
• +50GB bandwidth: $20/month
• Growth Workspace: $49/month
• Total: $133/month ($1,596/year)

Hidden Costs to Watch

A few things that catch people off guard:

Domain registration: Webflow doesn't include domains. Budget $10-20/year for a .com from Namecheap, Cloudflare, or your registrar of choice.

Monthly vs annual billing: All the prices in this guide assume annual billing. Monthly billing costs 25-33% more. The CMS plan jumps from $23 to $29/month if you pay monthly.

Bandwidth overages: Webflow includes "surge protection" that gives you one month's grace if you exceed bandwidth limits. Exceed them two months in a row and you'll be auto-upgraded to the next tier.

Seat costs add up: Full seats are $39/month, Limited seats are $15/month. For larger teams, this becomes a significant line item.

Legacy Editor retiring August 2026: If your workflow relies on the legacy Editor for content updates, you'll need to transition to the new editing experience before this date.

Webflow vs Alternatives

How does Webflow pricing compare to the competition?

vs Framer: Framer's Pro plan ($30/month) is comparable to Webflow's CMS plan ($23/month), but Framer is faster to learn and ship with. Webflow offers more design control and a more powerful CMS.

vs Squarespace: Squarespace's Core plan ($23/month) matches Webflow's CMS plan on price, and includes more built-in features (e-commerce, scheduling, email). Webflow offers far more design flexibility.

vs WordPress: Self-hosted WordPress can be cheaper ($5-20/month for hosting), but you'll spend more time on maintenance, security, and plugin management. Webflow is more expensive but more polished.

vs Custom development: A custom-built marketing site might cost $5,000-20,000 upfront plus ongoing maintenance. Webflow lets you iterate without developers, which often justifies the monthly cost.

Which Plan Should You Choose?

For most founders reading this:

Start with the CMS plan ($23/month) if you need a blog or any dynamic content. It's the sweet spot of features and price.

Use the Basic plan ($14/month) only if you're absolutely certain you won't need CMS features. A simple landing page or portfolio with no blog might qualify.

Stick with the free Starter Workspace unless you need code export, more than 2 staging sites, or collaboration features.

Upgrade to Core Workspace ($19/month) when you need code export or want more staging capacity.

Consider the Business Site Plan ($39/month) when you're hitting CMS item limits (2,000 items) or bandwidth limits (50GB) on the CMS plan.

The good news: you can upgrade anytime, and Webflow prorates the difference. Start lean and scale up as your needs grow.

Webflow's pricing is confusing at first glance, but the underlying logic is straightforward once you understand the Site vs Workspace split.

For a solo founder launching a marketing site, expect to pay $23-39/month depending on your CMS needs. For teams, add $19-49/month for Workspace features plus per-seat costs.

The platform justifies its price through genuine design flexibility and a CMS that actually works. If you value being able to iterate on your site without waiting on developers, Webflow pays for itself quickly.

Just don't forget to budget for that domain name.

Last updated: March 2026. Prices and features may have changed since publication.