When finding the right person to design your company website, there are many things to consider from the cost to their online reputation.
But something that many companies overlook is industry experience. Finding a web design agency that caters to your trade can have many benefits. Below are just some of the top reasons to hire an industry-specific web designer.
Industry compliance
Industry-specific designers know the rules of the game, which can prevent negative legal repercussions. For example, healthcare web design experts understand HIPAA compliance and the importance of protecting patient data, and will know exactly what security measures to put in place.
When building a gambling website, a gambling website design company will meanwhile understand the unique rules of this industry, helping to integrate legally-compliant casino game software.
A general web design agency may not necessarily have this knowledge.
SEO optimization
Ranking high on search engines is crucial. Copywriting teams within industry-specific web design agencies will have a much better idea as to which keywords to target on your website.
For example, if you are a personal injury law firm that is launching a website, it could make sense to work with a web designer that specializes in law firms. They will know exactly which keywords to target - which could include keywords related to your services, niche keywords that competitors aren’t using and location-specific keywords.
Some web design agencies even double up as SEO agencies, and may be able to provide ongoing SEO.
Specialized features
There may be certain specialist tools that websites within your industry need. Industry-specific web designers will understand how to integrate these tools.
For example, website designers for tradesmen may be able to add features like review systems or service calculators, while ecommerce web designers will be able to add shopping carts and secure payment gateways.
Choose a web designer that doesn’t understand your industry, and they may not know how to add these features, or may only be able to provide your website with basic solutions.
Customized UX
The user experience (UX) needs to be customized to the types of visitors you are receiving.
A takeout restaurant could benefit from a simple and mobile-friendly site, while online retail sites can often benefit from the integration of features like personalized product recommendations.
Industry-specific web designers will have a good idea as to what type of UX features work for your visitors. This could ultimately help your website to look and feel better, and help you to get more leads and sales.
Brand identity
Industry-specific web designers will also know how to incorporate your branding into the website, while also making it look unique.
They will have seen many other competitor websites and will be able to work out ways to set you apart, while still maintaining the essential UX and UI features that clients within your industry expect when visiting your site.
Choose a more general web design agency, and you may end up with a more generic branded website that may not always stand out from competitors.
