SocialRails: One Tool to Schedule, Automate, and Grow on Social

Matt built SocialRails to alleviate the pain of managing multiple platforms. Now he’s helping founders automate their social media with $700 MRR and counting.

By Chris Kernaghan 1 min read
SocialRails: One Tool to Schedule, Automate, and Grow on Social

Matt is a solo founder based in the Netherlands who created SocialRails, a tool that makes it easier for busy founders and creators to stay active on social media. With automation, scheduling, and content generation rolled into one, SocialRails is designed for people who want growth without spending all day on socials.


What problem does your product solve, and who is it for?

Grow your business with social media.

SocialRails helps users:

  • Schedule to 9 social platforms
  • Generate short-form content
  • Set up automations

It's built for founders, marketers, and solo creators who want to stay consistent without juggling five different tools.

What inspired you to start this? What’s your personal backstory?

I was struggling to post consistently across multiple platforms. It was time-consuming, frustrating, and often felt like a waste of effort without a plan or automation.

So I built something for myself, then realized others wanted the same.

Matt built SocialRails to stop wasting time posting by hand.

What’s your current traction?

  • $700 monthly recurring revenue
  • Over 1,000 signups

What’s one decision or moment that changed everything for your startup?

Listening to users.

Once I stopped building what I thought was right and instead paid attention to recurring issues people were facing, everything changed.

I started solving those problems proactively, and it stuck.

Where can people learn more or follow you?

Follow me on X or check out socialrails.com