Atharva is a solo founder based in India who recently launched RedLead, an AI-powered tool built to help SaaS founders and marketers uncover sales leads on Reddit. It all started when he realized how many indie builders were ignoring high-intent conversations happening right under their noses.
What problem does your product solve, and who is it for?
RedLead solves a common pain point for SaaS founders, marketers, and sales teams: it’s hard to find and engage real, high-intent leads without spending hours manually searching through Reddit or other forums.
Many potential customers ask questions, share pain points, or mention competitors on Reddit—but most tools ignore these valuable conversations.
RedLead uses AI to instantly spot relevant discussions and high-intent posts across Reddit, so you can connect with the right prospects at the right time. It also ranks opportunities by intent, helps draft personalized replies, and even sends competitor alerts, all in one dashboard.
If you’re a founder, marketer, or anyone growing a SaaS, RedLead is built to make your outreach and market discovery a lot smarter and faster.
What inspired you to start this? What’s your personal backstory?
A couple of years ago, I was a college student building indie apps in my dorm—late nights, big dreams, and honestly, barely any users.
I’d pour months into a product, only to launch it and get… nothing. It was a tough reality check, but it taught me a valuable lesson: building in isolation rarely works.
That changed when I found Reddit. I started joining subreddits related to my niche, shared ideas, listened, and got my first real feedback—and users—from those threads. That early traction gave me the idea for RedLead.
What’s your current traction?
I just launched. It’s early days.
What’s one decision or moment that changed everything for your startup?
The real shift happened when I stopped building blindly and started engaging with real users on Reddit.
I found a thread where someone described the exact problem I was working on. I replied, asked a few follow-ups, and realized the demand was much bigger than I thought.
That moment led to RedLead’s main feature: AI-powered lead discovery and reply suggestions for Reddit.
Where can people learn more or follow you?
Follow me on Twitter/X
Find out more about RedLead.
