It is extremely frustrating when you invest time and money creating an ecommerce website only to find that people aren’t buying from you.
There are a myriad of reasons why this may be the case, but this is an issue that you need to solve quickly if you are hoping to grow your business.
Never fear; this article is designed to give you a helping hand so you can start increasing your sales and making the success of your company. Here are a few questions to ask yourself to determine why people aren’t buying from your site.
Does the Site have a Professional Looking Design?
People are a lot less likely to give their credit card details to a site that doesn’t look professional. So, if your site simply doesn’t look right, it may be time to have a rethink. Get started here if you think your site needs a complete overhaul.
Buying online requires a great deal more trust that buying face to face which is why it is so important that you do everything you can to get customers to trust you.
Does the Site Have Good Copy?
A strong selling website isn’t just about the design and the pictures, the copy also plays a hugely important role in proceedings.
A lot of eCommerce sites have a distinct lack of personality and character in their copy, so combat this trend by making your product descriptions informative and engaging.
Also make sure that it is sales-led so you are telling people the benefits of the product rather than just a long list of features. The content needs to be original or Google will start marking you down.
It may feel like a lot of effort, but it will be worthwhile once you start moving up the rankings.
Does the Site Feel Safe?
As well as the actual design itself, there are other ways that you can instill a sense of trust amongst your visitors.
Make sure to include logos of credit cards you accept displayed prominently throughout the site. If you are a member of a professional body, it is important that you also display these logos as clearly as possible.
Try to get some relevant testimonials and use these where appropriate. Alternatively, you may sell via third parties, which is where seller fulfilled Prime can come in handy.
Are You Actively Encouraging Return Visits?
A lot of people won’t buy on their first visit to an ecommerce site as research has become so straightforward and it is very easy to click around from place to place. You need to work out the ways that you can get people to buy from you ahead of your competitors.
Blogs are a good way to get return visitors to your site. Content should be pretty easy to come by when you have an eCommerce site; running competitions, reviewing products and producing videos are just three ideas of what you can put on there.
Offering coupons or special offers are a good way of drawing in first-time buyers. Once you provide them with a good service, they are more likely to come back to your site.
