Meik is a Berlin-based founder building Nud.gy, a platform that helps teams turn learning into action—one micro-step at a time. Designed for companies driving learning or behavior change, Nud.gy blends science, gamification, and bite-sized tasks to bridge the gap between knowing something and actually doing it.
What problem does your product solve, and who is it for?
Nud.gy helps teams take action after training, workshops, or learning initiatives.
Too often, corporate learning stays theoretical—employees attend a session, nod along, then go back to their usual routines. We break that cycle with science-based, gamified micro-interventions that keep the momentum going.
It’s built for companies serious about making change stick.
Why Nud.gy matters right now
- Companies spend over $400 billion annually on training, yet only 12% of employees say they apply what they learn to their jobs.(trainingindustry.com)
- Microlearning improves knowledge retention by up to 80% compared to traditional formats.(elearningindustry.com)
What inspired you to start this? What’s your personal backstory?
I started Nud.gy as a side project at gamelab.berlin—basically, an app that nudged me into trying new behaviors in daily life.
It was personal at first, but a chance comment revealed how powerful it could be for companies. I built a custom version for a client and it worked so well I couldn’t ignore the potential.
I’ve always felt most corporate learning fails because it’s too disconnected from real work. Nud.gy is my fix: practical, engaging, and Duolingo-like—not another boring e-learning module.
What’s your current traction?
Before Nud.gy, our first product Singleton Change reached 20,000 users and 20+ B2B clients, generating ~€400k revenue.
Nud.gy is our scalable next chapter. We’re live with test clients and refining for a wider rollout.
What’s one decision or moment that changed everything for your startup?
A client fell in love with the idea before it even existed.
That validation pushed us to stop building one-off projects and instead create a scalable, universal platform any company could use.
Where can people learn more or follow you?
Read the story on Substack
Try the app (limited time) at nud.gy
