How to Save Hours of Research and Stop Building Products Nobody Wants

How Dalexor survived a pivot to save founders

By Chris Kernaghan 2 min read
How to Save Hours of Research and Stop Building Products Nobody Wants
From security to strategy: how Dalexor is automating market research

Alex was one month into the launch of Dalexor, his AI security monitoring system, when he realized something was wrong. He had a product, but he did not have a market.

"I made a huge mistake," Alex says. "I never asked people if they want that."

Based in Romania, Alex is an indie hacker who learned the hard way that a small niche can sometimes be too small. After spending weeks building a technical solution, he faced the disappointment of a quiet launch.

But instead of quitting, he decided to reframe the setback.