Alex was one month into the launch of Dalexor, his AI security monitoring system, when he realized something was wrong. He had a product, but he did not have a market.
"I made a huge mistake," Alex says. "I never asked people if they want that."
Based in Romania, Alex is an indie hacker who learned the hard way that a small niche can sometimes be too small. After spending weeks building a technical solution, he faced the disappointment of a quiet launch.
But instead of quitting, he decided to reframe the setback.
Learning the Price of Education
When building a new business, failure is often just a high-priced lesson. But Alex chose to see his situation through a different lens.
"I don't consider it a failure," Alex says. "I've learned a lot during this time, and I gaslit myself into thinking that I paid a price to learn new stuff."
That mindset led him to his next idea. He wanted to help other founders avoid the trap of building before researching. He spent hours on Reddit and X looking for gaps in the market, but the process was draining.
He realized he could build a tool to "cut my time from 2 hours to 10 seconds."
Building the Testament
Alex now manages two products under the Dalexor brand. The first is a reminder of where he started, and the second is where he sees the future.
"One is mainly my testament of what I've done," Alex says. "The second I believe will be more useful to a certain niche."
"I've learned a lot during this time, and I gaslit myself into thinking that I paid a price to learn new stuff."
His new platform, DalexorFS, is built specifically for SaaS, tech, and AI companies. His mission is to protect the community from wasting their most valuable resources.
He wants to "stop people from spending a lot of time and money into developing products that don't matter."
The Lean Startup Stack
Alex keeps his development process focused. His stack is built on Javascript, Typescript, and HTML.
He uses Paddle to handle the financial side of the business.
This simple setup allowed him to pivot quickly from his first project to his second. For Alex, the inspiration was not a single "aha" moment, but a general exhaustion with inefficient workflows.
"I got tired of researching for hours," he says.
Alex has already started quietly building a new product specifically for developers. He’s keeping the details under wraps while it’s in the early stages, but the goal remains the same: building tools that solve real workflow headaches.
The Founder Reality Check
Alex is currently in the "just launched" phase and is looking for the community to be brutally honest with him. He is looking for feedback on the UI and the tools to see if the value is really there.
When asked what one piece of advice he would give to other founders, his answer is a direct reflection of his own journey: "To research before."
For most indie hackers, the urge to build often overrides logic, but Alex learned that code is cheap while time is expensive.
After weeks of building in a vacuum for a non-existent market, he realized he had lost his most valuable asset: the ability to build what people actually need.
This rule is a survival mechanism where a ten-second search outweighs a month of unvalidated development. If you're building in public, early research can be the only thing separating a scaling product from a digital testament gathering dust.
You can follow Alex's progress and give him your honest opinion on TikTok at dalexorsystems or check out his work at dalexor.com.
