Marcel Petitpas had a problem. As an agency owner, he kept asking himself simple questions like "Are we actually making money on this client?" and "Should we hire someone or let someone go?"
But getting answers required wrestling with messy data scattered across multiple tools, and nobody seemed to have figured out the right formulas anyway.
So he built Parakeeto, the world's first "Profit Management Firm."
Seven years later, he still has no direct competitors and pulls in over seven figures annually. But that blue ocean came with an unexpected challenge: teaching the entire market what profit management actually is.
