Emiliano is the founder of Mudra, a Los Angeles–based startup building the next-generation growth tool for the LLM era. With 280 founders already on the waitlist, Mudra helps startups stay visible as AI reshapes how people search and discover information online.
What problem does your product solve, and who is it for?
By 2028, AI will power 30% of all search. For startups, that means if they aren’t mentioned in generative engines, they risk losing authority, high-intent traffic, and paying customers.
Mudra helps startups stay discoverable and chosen when people turn to AI for answers instead of Google.
What inspired you to start this? What’s your personal backstory?
I began as an intern at a small startup, where my role was to get the company ranking on Google. Competing against larger players with endless backlinks was nearly impossible. With LLMs, the rules changed.
Visibility became more accessible, and startups suddenly had a new way to compete. That realization sparked Mudra.
What’s your current traction?
We’re still pre-launch, but already working closely with one YC-backed company to refine the product. Over 280 founders and startups have joined our waitlist, which shows how urgent this challenge feels for early-stage companies.
What’s one decision or moment that changed everything for your startup?
The turning point was realizing how quickly Google is losing relevance. Even my grandma uses ChatGPT instead of Google. That shift confirmed to me that startups need to think beyond SEO and prepare for the LLM era now.
Where can people learn more or follow you?
👉 Waitlist: https://aimudra.framer.website/
👉 X: https://x.com/NanoCodesAI
