Service providers have quite a bit to look after, from attracting clients to everything involved in completing a project. Marketing is one of the more notable of these, despite the fact that it can often be one of the more overlooked. Make sure this is a priority moving forward.
It’ll help you generate more sales, increase your brand visibility, and more. With the right marketing tips, there’s no reason why this shouldn’t pay off more and more in time. You’ll end up seeing better results, enhance your brand awareness, and bring in more sales than you might’ve thought.
1. Establish Credibility with a High-Quality Website
Your website will be one of your most valuable marketing and sales assets. You shouldn’t just toss something up and leave it at that. Take the time to create a high-quality website that builds credibility among your target market. It takes an investment, but it’s worth it.
Focus on creating trust in various ways, like highlighting customer reviews and projects you’ve completed before. Sending the right trust signals to potential customers puts them in a position where they’re more likely to buy from you, putting you in a better position in time.
2. Turn Up on SERPs
Speaking of your website, you’ll have to make sure it’s actually getting in front of potential customers. Turning up on search engine results pages (SERPs) is vital to this. There are two main ways to do this; search engine optimization and pay-per-click advertising.
Both of these offer their pros and cons, like being better for either the short-term or long-term. These can be tricky to manage, but outsourcing to an SEO and PPC agency is a great way to make them more cost-effective long-term.
3. Optimise Your Google Business Profile
A Google Business Profile is a vital tool for local marketing, and it’s a vital way to help turn up in appropriate SERPs. When people perform a locally relevant search, this helps make sure you turn up and highlights your website, contact information, and more.
If you’re a plumber operating in South London, for example, an optimised GBP makes sure you appear for search terms like ‘plumber in South London.’ Putting the time and effort into this helps make sure potential customers in your target area can actually find you online.
4. Host Local Workshops or Webinars
Local workshops are a great way to connect with potential customers who’ll already have an interest in your types of services. It helps you show off what you actually offer, how this differentiates from your competitors, and gives you more chances to sell to people.
Webinars offer this too, but without the need to travel to a physical place to do all of the above. This can be a better path to take if your target demographic spans a wide geographic area, and you want to be more accessible to your target market going forward.
5. Tap into Local Directories
Local directories list all of the businesses in an area, including their addresses, what they offer, and other key information. These span both physical, store-based companies and their service-based counterparts, so there’s no reason you can’t get listed on these.
Once you’re on these, your brand should end up in front of quite a few potential customers. While this doesn’t guarantee sales, it’s a great way to generate more brand awareness in time. The backlinks this provides also means it could be easier to rank in SERPs, too.
6. Get Featured in Local News Sources
Local news sources, like newspapers and radio stations, are always a great marketing channel to focus on for service providers. Their readers or listeners could span your entire service area and even further afield, so you’ll get your brand in front of potential customers.
You don’t even need to have too large of a PR budget to do this. Sending press releases to the appropriate people and trying to build relationships with journalists and radio presenters can be great ways to start off with this, and should pay off dividends in time.
7. Sponsor Local Events
Building goodwill among your target market is always worth putting the time and effort into, as it makes potential customers much more likely to trust and buy from you. Doing this through your marketing doesn’t have to be hard, and you can always sponsor local events.
This gets your brand name in front of more people while generating this goodwill. It’s just a matter of finding the right events for your brand. Focus on the ones your target market should see most. If you’re targeting parents, for example, sponsor local sports matches.
8. Use LinkedIn for Networking
Networking is a valuable way to generate more business in time, especially when you offer B2B services. But, not all of this has to be done in person. LinkedIn is a great professional networking tool and lets you engage with other professionals in your industry.
Then there’s the various tools and features the platform has, which could help you find greater opportunities for your business, highlight your company’s expertise, and more. The increased visibility for you and your brand should make it more than worth it.
9. Invest in Your Content
You’ll need to create content for all of your marketing strategies, but that doesn’t mean creating content just for the sake of it. You’re better off making sure this content is as high-quality as possible so that it actually helps your marketing strategies long-term.
Well-written, informative, and entertaining content based around topics related to customer pain points and similar areas is much more likely to engage customers and generate more sales for your business.
Marketing for service providers can often be relatively tricky, but it doesn’t need to be. Focusing on the right areas and marketing tips could help with this quite a bit. It’ll take some time and effort to perfect, but there’s no reason why they shouldn’t pay off.
You’ll end up enhancing your brand awareness, generating more revenue, and increasing your profits long-term.
