Video content marketing can seem a little tricky at first, but it’s a lot easier than most businesses assume.
And there are plenty of good reasons why it’s worthwhile to overcome the learning curve. Done correctly, video marketing can become a key component of your marketing strategy, helping to boost brand awareness, launch products, and increase customer engagement. Ultimately, the stats show that it’s good for business.
Most businesses struggle with video marketing from a technical perspective, not an ideas perspective. They have the ideas, just don’t know how to execute them.
Happily, there’s a product for pretty much every issue you might face. Below, we’ll run through some essential business video technology that can help take your marketing team from newbie to professional in no time at all.
High Quality Video Tech
Smartphones have exceptional cameras, but they’re exceptional for consumer purposes, not business needs.
Investing in high-quality video technology (such as a DSLR or mirrorless camera) allows businesses to produce professional-quality videos without having to rely on post-production techniques to bring them up to standard.
It can also ensure that you get as much bang from video marketing as you expect - while you could make videos using a smartphone, the results won’t be anywhere nearly as impressive as if you’d used a professional camera.
Live Streaming Events
In-person events remain highly important, with 78% of businesses saying it’s their most impactful method of marketing.
While the focus will primarily be on the in-person attendees, brands that live-stream their events give themselves an easy way to maximize the impact. Why? Because five hundred people might attend the event in person, but thousands of others might join a live video stream.
It’s also much easier to live stream an event than you might expect. By investing in a wireless live video transmitter and receiver, brands can deliver high-quality live video streams around the world.
Capturing the event on video also provides a wealth of video marketing opportunities further down the line, too, since you’ll have many hours of footage that can be sliced up and used for other marketing purposes (such as social media marketing).
Softbox Lighting
A good camera will go a long way towards helping brands produce quality video marketing materials, but it can’t do all the work.
In an age when competition for audiences is fiercer than ever, it’s essential that businesses put together videos that look professional.
There are a couple of affordable accessories that help your business create videos that look as good as anything else you’d find online. Softbox kits and ring lights provide perfect lighting for your videos, removing the need to rent expensive video studio space.
These inexpensive tools will allow you to produce your marketing videos from essentially anywhere, even in an unused room in the office.
Good Editing Software
Finally, there’s editing software, which is outright essential for brands serious about video content. There’s a host of simple video tools (iMovie, DaVinci Resolve) that can quickly give your videos a professional flair.
