Chris Kernaghan

Owner of We Are Founders, UX designer, husband, and dad. Got something you want to share with us? Reach out at hello@wearefounders.uk.

Belfast, United Kingdom

413 Articles

Glossary

LTV (Lifetime Value)

The total revenue a single customer is expected to generate

By Chris Kernaghan Nov 24, 2025 1 min read

Glossary

MRR (Monthly Recurring Revenue)

The predictable revenue generated by subscriptions in a single month

By Chris Kernaghan Nov 24, 2025 1 min read

Glossary

MVP (Minimum Viable Product)

A basic product version used to gather early customer feedback

By Chris Kernaghan Nov 24, 2025 1 min read

Glossary

NDA (Non-Disclosure Agreement)

A legal contract protecting confidential information shared between parties

By Chris Kernaghan Nov 24, 2025 1 min read

Glossary

Option Pool

Shares reserved for future employees, reducing founder equity early on

By Chris Kernaghan Nov 24, 2025 1 min read

Glossary

Pivot

A structured course correction based on validated learning and data

By Chris Kernaghan Nov 24, 2025 1 min read

Glossary

Post-Money Evaluation

The company's value immediately after an investment is made

By Chris Kernaghan Nov 24, 2025 1 min read

Glossary

Pre-Money Valuation

The agreed-upon value of a company before any new investment

By Chris Kernaghan Nov 24, 2025 1 min read

Glossary

Product-Market Fit (PMF)

A strong market need for a product; the key startup milestone

By Chris Kernaghan Nov 24, 2025 1 min read

Glossary

R&D Tax Credits

A cash rebate from HMRC for innovative development costs

By Chris Kernaghan Nov 24, 2025 1 min read

Glossary

ROFR (Right of First Refusal)

A legal right to buy shares before they are offered externally

By Chris Kernaghan Nov 24, 2025 1 min read

Glossary

Runway

The time until a startup runs out of cash, typically 18 months

By Chris Kernaghan Nov 24, 2025 1 min read